Launched in Tokyo in 2005, "APPLEBUM" has received high acclaim not only in Japan but around the world.

The brand name is derived from A Tribe Called Quest's famous song "Bonita Applebum", and the 80s and 90s, which is considered to be the golden age of hip-hop, is incorporated into the wear.

So far, we have realized various collaborations with brands such as “STÜSSY” and “UNDEFEATED”, as well as artists and movies.

Among them, the collaboration with the legendary hip-hop group "Wu-Tang Clan" is unique to APPLEBUM, which has transmitted the 90's hip-hop with a Tokyo interpretation by applying the motif of the kung fu movie that they were influenced to in the Japanese specialty sukajan. became a collection.

With the philosophy of "rebelliousness, innovation and humor", it is a brand that is constantly evolving with pride in the values ​​and expressions unique to Japan and Tokyo, which can stand shoulder to shoulder with the streets of America and Europe.