Concept

Launched in Tokyo in 2005, "APPLEBUM" has received high acclaim not only in Japan but around the world.

The brand name is derived from A Tribe Called Quest's famous song "Bonita Applebum", and the 80s and 90s, which is considered to be the golden age of hip-hop, is incorporated into the wear.

So far, we have realized various collaborations with brands such as “STÜSSYâ€ and “UNDEFEATEDâ€, as well as artists and movies.

Among them, the collaboration with the legendary hip-hop group "Wu-Tang Clan" is unique to APPLEBUM, which has transmitted the 90's hip-hop with a Tokyo interpretation by applying the motif of the kung fu movie that they were influenced to in the Japanese specialty sukajan. became a collection.

With the philosophy of "rebelliousness, innovation and humor", it is a brand that is constantly evolving with pride in the values â‹and expressions unique to Japan and Tokyo, which can stand shoulder to shoulder with the streets of America and Europe.