"Cotton Day"

Hello.
This is Aoyagi.

This may be a bit sudden, but did you know that May 10th is Cotton Day?

This is a commemorative day established by the Japan Spinners Association in 1995, based on the play on words "5 (ko) 10 (ton)" and with the aim of "making people more familiar with cotton products" in line with the season of changing clothes.


As the temperature rises, it's the season when you can easily wear a cotton T-shirt on its own.

The other day, our staff member Yutaka uploaded this page to "Liner Notes - Product Description -" which was also about such cotton T-shirts.




"About APPLEBUM's T-shirt"


We'll be introducing everything from fabric selection to silhouettes and stitching in depth.

Even if you've been casually choosing your T-shirts up until now, this may give you some insights and hints on how to choose them.


Because T-shirts are simple, I think they are an item that directly conveys the quality of the material.

When you feel comfortable, it changes your mood.

Be sure to try out this experience again this year on Cotton Day!