"Photos used in Jonah Schwartz collaboration products (Part 2)"

Hello.
This is Aoyagi.

This time, we will be sharing the behind-the-scenes stories and stories behind the photos that were incorporated into the Jonah Schwartz collaboration products.

Let's start with the "ASM" 3/4 Sleeve Raglan T-shirt!

JONAH: This is, A$AP MOB!

Blue: What year was this photo taken?

JONAH: This was probably around 2012-2013. Roughly!

Ao: Before A$AP ROCKY made their major debut?

JONAH: I'm not sure if it was before my debut, but it was right around the time I was selling like hotcakes!
This photo was taken just before the release of "Wild For The Night - A$AP ROCKY ft. Skrillex, Birdy Nam Nam"!

Ao: Yes, yes! I was listening to it a lot!




JONAH: And then, "A$AP Ferg - Work" was also released!

Ao: So nostalgic!



JONAH: The first video for "A$AP" was shot in Japan!
We shot a double video for "A$AP Ant x A$AP Nast - The Way It Go/Trillmatic"!

Ao: Wow.
Oh, there was a PV set in Japan!
It was Jonah in that PV!!



JONAH: Yes!
I only included the first verse of " Trillmatic" in this music video.
Everyone around me said this was amazing, so we went back to Manhattan and did the actual filming!

Ao: That's right!!!



JONAH: The funny thing is,
When we were filming "A$AP Ant x A$AP Nast - The Way It Go/Trillmatic" in Japan, " "A$AP Nast" never shot his own music video, and "A$AP Yams" was supposed to be for a different track.

However, " When I saw A$AP Nast 's verse performance, I thought, "Hmm, something's not right."

So he asked me what I thought of this track. He played me the track " Trillmatic."
I was like, "This is bad! Let's go this way!" It became a track for " Trillmatic"!!

Ao: That's right!!!

JONAH: And, A$AP Nast's moves are like Method Man's "A$AP Yams" said, in Manhattan During the actual filming of "Trillmatic" They called out "Method Man"!

Actually, we had planned to have a different MC for the second verse, but It became " Method Man"!

All, Things were changing in A$AP Yams' head !
He's a genius!!

This photo was taken at Madison Square Garden, and was inspired by Nas' old music videos, paying homage to the 90s!!

Blue: It's so funny!
I need to watch all the PVs again!!

JONAH: This "Mos Def" During "BlacRoc".

Ao: There's quite a bit of footage left!

JONAH: Yes! It's all still there!
We documented every song from start to finish!
On this day When Mos Def first came in to the studio to write down the lyrics, Damon Dash called Jim Jones.

JONAH: "Mos Def" "Jim Jones" was filmed on the same day!

Ao: It was the same day!

JONAH: Yes! It was in a studio in Williamsburg, Brooklyn!
Like "Reakwon," "Jim Jones" didn't write down the lyrics, he just thought them out in his head!

"Jim Jones" was awesome.
He's meditating and thinking up lyrics like in this photo, but sometimes I thought he was asleep!

Everyone: (Laughs)

JONAH: I'm just kidding, I'm not actually sleeping!
It's always in my head!

So, once the lyrics were complete in my head, I said "OK!" and immediately We went into the vocal booth to record, and there were no mistakes at all!

perfection!
One take!
That's amazing!

I was so moved at that moment!!
He's a real MC!!

Ao: Wow! That's amazing!!

JONAH: I think this photo of RZA was also related to BlacRoc, but it wasn't taken in the studio, it was taken when the album was finished.

" I think it was when I appeared on Jimmy Fallon's talk show to promote it with The RZA and The Black Keys!

Ao: Ah, yes, yes, yes, yes! It's that famous show!!

JONAH: That's right! I think it was backstage then!

Ao: That's right!!

JONAH: The RZA ring was so cool I had to take a picture!

JONAH: "A$AP Yams!!!"
This is a photo from the filming of the music video "A$AP Mob - Hella Hoes"!



JONAH: All of the A$AP Mob were there!

Ao: Oh.

JONAH: Filming took place in Atlanta. We went to scout a trap house recommended by "A$AP Yams" to shoot the film, but the area was so dangerous that we decided to shoot in a safer location (laughs)!!

Ao: Wow, that was really fun!
thank you!!

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The interview lasted about 30 minutes, but the content was so rich that I was surprised from start to finish!
We hope you will take another look at our collaborative products after learning about the stories behind the photos.

It gives a different impression and makes you feel even more attached to it!!


Click here for "APPLEBUM × Jonah Schwartz" collaboration products


Click here for the first half of the article


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[Jonah Schwartz]

A filmmaker born in Manhattan, NY, and currently living in Brooklyn.
He stayed in Japan for three years from 2003, and after returning to Japan, he began his career on American TV shows.

After that, he traveled frequently between Japan and the US, and returned to Japan again as a cameraman for a documentary film about the Japanese artist "ANARCHY" under the direction of Sam Cole.

Next, he participated in the production of "Come Again" by NITRO MICROPHONE UNDERGROUND, directed by 13th Witness.

After returning to New York, he met Damon Dash through a friend, who discovered his talent and had him produce the promotional video for Jim Jones' album "Pray for Reighn."

Since then, he has released a number of video contents together with "Damon Dash."
He is a central figure in filming and production for the experimental project "BLACROC," which explores new possibilities for music and video.

"BLACROC" is a historic album project that compiles recording and live footage with music from a variety of featured artists.

The participating artists include BLACK KEYS, as well as a number of other impressive names such as MOS DEF, RZA, and JIM JONES, and many are well known.

He has expanded this experimental project and is now the director of the web project "CREATIVE CONTROL," which brings together music and lifestyle content, and travels the world working on it.

It was inevitable that he would be in charge of producing the music video for "CURREN$Y," which was the main content of the project.

"CREATIVE CONTROL" features footage of "SKI BETAZ," "COOL KIDS," "SIZZLA," "RAEKWON," and others from a unique perspective.

Since then, he has also produced music videos for the collaborative song "I REP" by DABO, KRAVA, and ANARCHY, as well as the music video for "THE R" by RYUZO, earning him the trust of musicians in Japan.

Currently based in Brooklyn, he continues to produce music videos, mainly in the United States and Japan.

https://www.jonahschwartz.me/