APPLEBUM 20th Anniversary “Alphabet” Collection

Wear, decorate and carry culture from A to Z.

The brand's iconic masterpiece, " Alphabet ," has been reissued as part of APPLEBUM's 20th anniversary Memory Lane Collection .

This time, we would like to introduce the "Alphabet" Collection, which embodies our 20-year journey in 26 letters.

The emojis were created by MAMI , the artist who also created "Brand New Kicks."

A to Z are all fragments of culture

The alphabet in this graphic is more than just letters.

HIP HOP, black culture, basketball, skateboarding, music equipment, fashion...
We have packed in 26 cultural symbols that APPLEBUM loves.

For example:

B : A Nike sneaker box. It sums up the craze of sneaker culture in one word.
D : US dollar bill. In slang, it means "Dead Presidents," and is a symbol of real success in hip hop.
E : The legendary sampler E-MU SP-1200. An essential piece of equipment for beat making in the golden age of the 90s.
H : A basketball goal net. It evokes the atmosphere of a street court.
L : The legendary New York rapper "BIG L". His untimely death and eternal respect.
N : A COOGI-style sweater pattern worn by Notorious BIG. A style icon in rap history.
Q : Q-tip = A homage to A Tribe Called Quest's Q-Tip.
X : Malcolm X cap. A symbol of the spirituality of conscious hip hop.

The words resonate differently depending on the viewer.
That's the fun of this design - it becomes a mirror that reflects your roots and values.

A record that goes back to the roots, especially for the 20th anniversary

"Alphabet" is a graphic that first appeared in 2008.

It is remembered by many fans as a work that symbolizes what APPLEBUM loves and what they carry with them.

This reissue is not just a resale.
This remastered version, befitting the 20th anniversary, has updated the body and details, fusing the passion of the time with the APPLEBUM of today .

This lineup

① "Alphabet" L/S T-Shirt

All motifs from A to Z are placed on the back, with an "A" as a focal point on the chest.
Made with APPLEBUM's original 12oz Ultra Heavyweight jersey fabric.

Material : 100% cotton (12oz)
Color : White
Price : ¥9,900 (tax included)
Product page here

② “Alphabet” T-Shirt – “HIP HOP” Ver.

The front consists of "HIP HOP".
The overlapping "H" has a different design, representing "High smoke," and the "P" has a different design, representing "Pencil."

Material : 100% cotton (12oz)
Color : White/Black
Price : ¥9,900 (tax included)
Product page here

③ "Alphabet" A1 Poster

Instantly turn the walls of your room into a street gallery.

Size : A1 (594 x 841 mm)
Price : ¥2,970 (tax included)
Product page here

④ "Alphabet" A4 Sticker

Bring culture to everyday items like PCs, notebooks, and skate decks.

Size : A4 (210 x 297 mm)
Price : ¥2,950 (tax included)
Product page here

Wear it, decorate it, carry it around – three ways to enjoy it

Wear it : Embrace your culture on the streets with a T-shirt
Decorate : Update your space with posters
Carry it with you : Inject culture into your everyday life with stickers

Find your "favorite character"

You can love them all from A to Z, or you can choose just one.

This T-shirt allows you to express your values and roots through letters and motifs rather than words.

Please check out the product page and find your favorite character.
I'm sure your culture resides there.