“CREAM” T-shirt

Hello.
I'm Toyohara, a staff member.

To commemorate APPLEBUM's 20th anniversary, the "Memory Lane Collection" is a remaster of classic works from the past.
Among them, the “CREAM” T-shirt we are introducing today is a special one for us.

The title of the song is "CREAM"

Cash Rules Everything Around Me.

In 1993, when the Wu-Tang Clan uttered these words,
It wasn't just a slogan, it was street truth.

Crime, poverty, hustling, despair.
Hope and ambition can be seen lurking within it.

"CREAM" embraces all of these things in their naked form,
I think that was the "philosophy" of those who still managed to survive.

---

APPLEBUM has been in business for 20 years.
Such realities and conflicts, and the attitude to confront them,
I have continued to transform it into an expression called fashion.

This graphic conveys the message of "CREAM"
The design is subtle yet has a core.

At first glance, the logo on the front is a simple typography.
But if you look closely, you'll see that it has a delicate pattern based on a dollar bill motif.

It's not a grand claim, but
Something that only those who know the background can understand.
We aimed for a balance where the character is deep when he speaks, yet cool when he's silent.

This T-shirt overlaps with the "reality" of each wearer,
I think this is a piece that quietly tells us something.

In the world where money is everything, Wu-Tang
What do you believe in and how do you live?
This T-shirt gently answers that question,
I hope it adds meaning to your everyday life.

"CREAM"──
The impact I felt when I first heard that phrase
We have now reshaped it from the APPLEBUM perspective.

I would be happy if you could add it to your collection.

“CREAM” T-shirt
¥9,900-

Material: 100% cotton (12oz Ultra Heavyweight)
Color: White, Black