"CALI" T-shirt
Hello.
I'm Toyohara, a staff member.
This time we would like to introduce the "CALI" T-shirt.
As I spoke with our company president, Sakaguchi, about this design, I gradually learned more about the background of the motif that symbolizes the "West Coast."
What was interesting was that each icon did not stand on its own, but rather it was only when multiple icons were lined up together that the "West Coast" atmosphere was created.
This T-shirt design reflects that perspective.
- Eight motifs that symbolize the West Coast -
Palm trees <br>Palm trees lined up against the blue skies of Los Angeles often appear in movies and music videos.
He is an indispensable figure in the visuals of 90s West Coast Hip Hop, especially those featuring 2pac and Snoop Dogg.
It's a landscape that epitomizes the West Coast lifestyle.
Malt liquor <br>A high-alcohol drink similar to beer that falls into the American category of "malt liquor."
This iconic street drink was made during the heyday of gangsta rap in the 1990s, and featured commercials by Ice Cube and Snoop Dogg .
The commercial , which superimposed real street life onto the product, still looks like a music video even today.
Afro Comb <br>A comb for afro hair, a symbol of black pride and identity.
It was first worn by members of the Black Panther Party in the 1970s as a style to flaunt their hair, and is now an icon that represents pride and rebellious spirit.
Cigars <br>Cuban cigars are famous for being a favorite of Fidel Castro, the former President of Cuba.
In the hip hop scene, it is a status item for many rappers as a symbol of success.
A stack of bills <br>Not just cash, but a symbol of hustle and rising from the underground.
Impala <br>There is a custom car culture rooted in the Chicano and Black communities,
The hydraulics make the car bounce up and down.
He appeared in many videos from the G-Funk era, including the music video for Dr. Dre's " Let Me Ride ."
The 1964 Chevrolet Impala in particular is a car that represents lowrider culture.
Fleet Master
A vintage Chevrolet from the 1940s.
It can be said to be the origin of lowrider culture, and continues to be respected especially in Chicano culture.
It embodies the fusion of respect for classics and street culture.
Legendary Record Shop <br>A legendary record shop and studio that actually existed in Long Beach, a mecca of West Coast Hip Hop that produced artists such as Snoop Dogg and Warren G.
He also appears in Snoop Dogg's music video for " Who Am I (What's My Name)? "
The "CALI" T-shirt is
The design features a motif symbolizing West Coast culture on the back.
The front features a cursive logo on the chest that is clean yet matches the back.
The sparkling design is subtle yet makes a strong presence.
The fabric used is an ultra-heavy 12oz jersey fabric.
The width of the body and armholes are wide, while the length is slightly short.
This is a unique piece with a smooth fabric texture and a carefully designed silhouette.
West Coast street culture has a complex historical background and has had a major influence on American music history.
This piece is filled with respect for the American West Coast, so be sure to try it on.
