“Philosophy” T-shirt
Hello.
I'm Toyohara, a staff member.
This time we would like to introduce the “Philosophy” T-shirt.
Origins and Philosophy
"REBELLIOUS, INVENTIVE, HUMOROUS."
"Rebellion, invention and humor"
The photo below is of the free paper "Royal Times," which was used to promote the hip-hop event "HIPHOP ROYAL 2000," held at Hibiya Open-Air Concert Hall in 2000. 
It is a personal property of designer Miyao, and has been kept in excellent condition for 25 years.
(Click here for past articles about Royal Times)
*Please also read this article
Published there was a special contribution by Ito Seikou entitled "When you meet hip-hop, kill hip-hop."
These three words were stated at the beginning of the article as "I believe these are the three main spirits of hip-hop."
Our designer Miyao was involved in the production of the opening video for this hip-hop event, "HIPHOP ROYAL 2000," as well as the free newspaper used to promote it.
Ito Seiko continues, "It is also important to note that the "rebellious spirit, invention, and humor" are "built on a keen social consciousness."
Our designer, Miyao, also reread this passage several years after the brand was launched and said, "I was struck once again by how succinctly these words expressed the essence of hip-hop, and I was able to reaffirm that this is exactly what we have always valued at APPLEBUM and what we want to do."
Since then, this phrase has remained a guideline and philosophy that the APPLEBUM brand holds dear when creating clothes. 
Simple and powerful
The “Philosophy” T-shirt features the three main principles and the brand name directly on the chest.
The black body is printed in a beige cream color.
The clean font makes for a simple design that is easy to wear.
The 12-ounce ultra-heavyweight body is thick and heavy, yet has an incredibly smooth texture.
It is also washable, so wash it thoroughly and make sure to include it in your daily heavy rotation.
The versatility of basic colors means they blend naturally with any outfit.
"Rebellious"
"invention"
"humor"
It would be impossible to talk about today's APPLEBUM without the words of Ito Seikou.
In the spirit of hip hop
The power of street culture
The strength to turn a crisis into an opportunity,
We look forward to welcoming anyone who shares our views.
"Philosophy" L/S T-shirt
¥9,900
